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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Strategic Communication Measurement

Communications and Public Relations|5 days|Classroom or live online

Strategic Communication Measurement looks at this work from the level at which it is resourced and defended. The focus is on stakeholder mapping, social media strategy and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with interview technique, community engagement and content planning in their own organisation.

What delegates leave able to do

  • Spot where interview technique is failing before it becomes a finding, measured against recognised crisis communication protocols
  • Make a decision about community engagement without waiting for a specialist
  • Review content planning and say plainly whether it is working
  • Take ownership of press release writing rather than escalating it

What the course covers

  • Stakeholder mapping
  • Social media strategy
  • Interview technique
  • Community engagement
  • Content planning
  • Press release writing
  • Spokesperson training

Who should attend

  • spokespeople and media contacts
  • marketing managers
  • executives who face media
  • public relations practitioners
  • communications managers

Fees

South AfricaR18 000
Elsewhere in Africa and the GulfUSD 1 800
Live onlineUSD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

5 to 9 Oct 2026JohannesburgR18 000
2 to 6 Nov 2026KigaliUSD 1 800
18 to 22 Jan 2027PretoriaR18 000
1 to 5 Mar 2027PretoriaR18 000
12 to 16 Apr 2027JohannesburgR18 000
17 to 21 May 2027WindhoekUSD 1 800
28 Jun to 2 Jul 2027OnlineUSD 900
26 to 30 Jul 2027Port LouisUSD 1 800
6 to 10 Sep 2027Cape TownR18 000
4 to 8 Oct 2027LusakaUSD 1 800
15 to 19 Nov 2027OnlineUSD 900

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)