Strategic Communication Measurement
5 days|Delivered on request
Strategic Communication Measurement looks at this work from the level at which it is resourced and defended. The focus is on stakeholder mapping, social media strategy and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with interview technique, community engagement and content planning in their own organisation.
What delegates leave able to do
- Spot where interview technique is failing before it becomes a finding, measured against recognised crisis communication protocols
- Make a decision about community engagement without waiting for a specialist
- Review content planning and say plainly whether it is working
- Take ownership of press release writing rather than escalating it
What the course covers
- Stakeholder mapping
- Social media strategy
- Interview technique
- Community engagement
- Content planning
- Press release writing
- Spokesperson training
Who should attend
- spokespeople and media contacts
- marketing managers
- executives who face media
- public relations practitioners
- communications managers
