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069 221 6943

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Innovative Special Projects

Executive and professional training

305 Glenwood Road, Faerie Glen, Pretoria, South Africa

069 221 6943

info@isptrainings.co.za

Strategic Content Strategy

Communications and Public Relations|5 days|Classroom or live online

Strategic Content Strategy looks at this work from the level at which it is resourced and defended. The focus is on crisis communication, speech writing and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with press release writing, investor communication and media relations in their own organisation.

What delegates leave able to do

  • Spot where press release writing is failing before it becomes a finding, measured against recognised crisis communication protocols
  • Make a decision about investor communication without waiting for a specialist
  • Bring media relations into line with current good practice
  • Take ownership of campaign planning rather than escalating it

What the course covers

  • Crisis communication
  • Speech writing
  • Press release writing
  • Investor communication
  • Media relations
  • Campaign planning
  • Communication auditing

Who should attend

  • public relations practitioners
  • stakeholder relations officers
  • executives who face media
  • marketing managers
  • internal communication specialists

Fees

South AfricaR18 000
Elsewhere in Africa and the GulfUSD 1 800
Live onlineUSD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

19 to 23 Oct 2026DurbanR18 000
30 Nov to 4 Dec 2026JohannesburgR18 000
18 to 22 Jan 2027OnlineUSD 900
1 to 5 Mar 2027HarareUSD 1 800
5 to 9 Apr 2027KigaliUSD 1 800
10 to 14 May 2027OnlineUSD 900
21 to 25 Jun 2027JohannesburgR18 000
26 to 30 Jul 2027JohannesburgR18 000
6 to 10 Sep 2027OnlineUSD 900
4 to 8 Oct 2027OnlineUSD 900
8 to 12 Nov 2027PretoriaR18 000

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)