Strategic Content Strategy
5 days|Delivered on request
Strategic Content Strategy looks at this work from the level at which it is resourced and defended. The focus is on crisis communication, speech writing and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with press release writing, investor communication and media relations in their own organisation.
What delegates leave able to do
- Spot where press release writing is failing before it becomes a finding, measured against recognised crisis communication protocols
- Make a decision about investor communication without waiting for a specialist
- Bring media relations into line with current good practice
- Take ownership of campaign planning rather than escalating it
What the course covers
- Crisis communication
- Speech writing
- Press release writing
- Investor communication
- Media relations
- Campaign planning
- Communication auditing
Who should attend
- public relations practitioners
- stakeholder relations officers
- executives who face media
- marketing managers
- internal communication specialists
