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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Strategic Internal Communication
Communications and Public Relations|5 days|Classroom or live online
Strategic Internal Communication looks at this work from the level at which it is resourced and defended. The focus is on crisis communication, message development and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with media relations, issues management and brand positioning in their own organisation.
What delegates leave able to do
- Review media relations and say plainly whether it is working, measured against established corporate communication practice
- Take ownership of issues management rather than escalating it
- Spot where brand positioning is failing before it becomes a finding
- Make a decision about investor communication without waiting for a specialist
What the course covers
- Crisis communication
- Message development
- Media relations
- Issues management
- Brand positioning
- Investor communication
- Internal communication
Who should attend
- spokespeople and media contacts
- executives who face media
- marketing managers
- corporate affairs managers
- internal communication specialists
Fees
| South Africa | R18 000 |
| Elsewhere in Africa and the Gulf | USD 1 800 |
| Live online | USD 900 |
Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 23 to 27 Nov 2026 | Gaborone | USD 1 800 |
| 25 to 29 Jan 2027 | Online | USD 900 |
| 15 to 19 Mar 2027 | Pretoria | R18 000 |
| 26 to 30 Apr 2027 | Online | USD 900 |
| 7 to 11 Jun 2027 | Kigali | USD 1 800 |
| 12 to 16 Jul 2027 | Cape Town | R18 000 |
| 16 to 20 Aug 2027 | Durban | R18 000 |
| 13 to 17 Sep 2027 | Pretoria | R18 000 |
| 1 to 5 Nov 2027 | Johannesburg | R18 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)