Strategic Internal Communication
5 days|Delivered on request
Strategic Internal Communication looks at this work from the level at which it is resourced and defended. The focus is on crisis communication, message development and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with media relations, issues management and brand positioning in their own organisation.
What delegates leave able to do
- Review media relations and say plainly whether it is working, measured against established corporate communication practice
- Take ownership of issues management rather than escalating it
- Spot where brand positioning is failing before it becomes a finding
- Make a decision about investor communication without waiting for a specialist
What the course covers
- Crisis communication
- Message development
- Media relations
- Issues management
- Brand positioning
- Investor communication
- Internal communication
Who should attend
- spokespeople and media contacts
- executives who face media
- marketing managers
- corporate affairs managers
- internal communication specialists
