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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Strategic Media Relations
Communications and Public Relations|5 days|Classroom or live online
Strategic Media Relations looks at this work from the level at which it is resourced and defended. The focus is on stakeholder mapping, campaign planning and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with message development, reputation measurement and communication auditing in their own organisation.
What delegates leave able to do
- Explain message development to someone who does not do the work, measured against stakeholder mapping methodology
- Bring reputation measurement into line with current good practice
- Make a decision about communication auditing without waiting for a specialist
- Put social media strategy on a footing they can defend to a reviewer
What the course covers
- Stakeholder mapping
- Campaign planning
- Message development
- Reputation measurement
- Communication auditing
- Social media strategy
- Investor communication
Who should attend
- stakeholder relations officers
- spokespeople and media contacts
- internal communication specialists
- corporate affairs managers
- communications managers
Fees
| South Africa | R18 000 |
| Elsewhere in Africa and the Gulf | USD 1 800 |
| Live online | USD 900 |
Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 16 to 20 Nov 2026 | Durban | R18 000 |
| 8 to 12 Feb 2027 | Cape Town | R18 000 |
| 29 Mar to 2 Apr 2027 | Harare | USD 1 800 |
| 17 to 21 May 2027 | Johannesburg | R18 000 |
| 21 to 25 Jun 2027 | Pretoria | R18 000 |
| 19 to 23 Jul 2027 | Dubai | USD 1 800 |
| 23 to 27 Aug 2027 | Pretoria | R18 000 |
| 4 to 8 Oct 2027 | Cape Town | R18 000 |
| 15 to 19 Nov 2027 | Pretoria | R18 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)