Strategic Media Relations
5 days|Delivered on request
Strategic Media Relations looks at this work from the level at which it is resourced and defended. The focus is on stakeholder mapping, campaign planning and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with message development, reputation measurement and communication auditing in their own organisation.
What delegates leave able to do
- Explain message development to someone who does not do the work, measured against stakeholder mapping methodology
- Bring reputation measurement into line with current good practice
- Make a decision about communication auditing without waiting for a specialist
- Put social media strategy on a footing they can defend to a reviewer
What the course covers
- Stakeholder mapping
- Campaign planning
- Message development
- Reputation measurement
- Communication auditing
- Social media strategy
- Investor communication
Who should attend
- stakeholder relations officers
- spokespeople and media contacts
- internal communication specialists
- corporate affairs managers
- communications managers
