Strategic Proposal Writing
5 days|Delivered on request
Strategic Proposal Writing looks at this work from the level at which it is resourced and defended. The focus is on pipeline management, complaint handling and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because customer complaints are logged far more often than they are analysed. Delegates leave able to work confidently with service level design, key account management and proposal writing in their own organisation.
What delegates leave able to do
- Improve service level design within their own organisation, measured against recognised service design practice
- Take ownership of key account management rather than escalating it
- Bring proposal writing into line with current good practice
- Review upselling and cross selling and say plainly whether it is working
What the course covers
- Pipeline management
- Complaint handling
- Service level design
- Key account management
- Proposal writing
- Upselling and cross selling
- Sales forecasting
Who should attend
- key account managers
- sales representatives
- sales managers
- contact centre team leaders
- service desk staff
