Strategic Sales Forecasting
5 days|Delivered on request
Strategic Sales Forecasting looks at this work from the level at which it is resourced and defended. The focus is on service level design, key account management and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because service recovery is usually the moment that decides whether a customer stays. Delegates leave able to work confidently with upselling and cross selling, sales forecasting and consultative selling in their own organisation.
What delegates leave able to do
- Explain upselling and cross selling to someone who does not do the work, measured against the Consumer Protection Act
- Review sales forecasting and say plainly whether it is working
- Spot where consultative selling is failing before it becomes a finding
- Put objection handling on a footing they can defend to a reviewer
What the course covers
- Service level design
- Key account management
- Upselling and cross selling
- Sales forecasting
- Consultative selling
- Objection handling
- Complaint handling
Who should attend
- client relationship managers
- branch managers
- key account managers
- contact centre team leaders
- service desk staff
