Print this page or save it as a PDF to circulate internally.
Back to the course
Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Strategic Public Affairs
Communications and Public Relations|5 days|Classroom or live online
Strategic Public Affairs looks at this work from the level at which it is resourced and defended. The focus is on interview technique, press release writing and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with communication auditing, stakeholder mapping and reputation measurement in their own organisation.
What delegates leave able to do
- Explain communication auditing to someone who does not do the work, measured against recognised crisis communication protocols
- Put stakeholder mapping on a footing they can defend to a reviewer
- Improve reputation measurement within their own organisation
- Spot where social media strategy is failing before it becomes a finding
What the course covers
- Interview technique
- Press release writing
- Communication auditing
- Stakeholder mapping
- Reputation measurement
- Social media strategy
- Content planning
Who should attend
- corporate affairs managers
- spokespeople and media contacts
- internal communication specialists
- marketing managers
- stakeholder relations officers
Fees
| South Africa | R18 000 |
| Elsewhere in Africa and the Gulf | USD 1 800 |
| Live online | USD 900 |
Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 12 to 16 Oct 2026 | Kigali | USD 1 800 |
| 23 to 27 Nov 2026 | Durban | R18 000 |
| 11 to 15 Jan 2027 | Durban | R18 000 |
| 15 to 19 Feb 2027 | Pretoria | R18 000 |
| 15 to 19 Mar 2027 | Cape Town | R18 000 |
| 19 to 23 Apr 2027 | Johannesburg | R18 000 |
| 24 to 28 May 2027 | Pretoria | R18 000 |
| 28 Jun to 2 Jul 2027 | Pretoria | R18 000 |
| 26 to 30 Jul 2027 | Dubai | USD 1 800 |
| 30 Aug to 3 Sep 2027 | Kampala | USD 1 800 |
| 27 Sep to 1 Oct 2027 | Pretoria | R18 000 |
| 8 to 12 Nov 2027 | Durban | R18 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)