Strategic Public Affairs
5 days|Delivered on request
Strategic Public Affairs looks at this work from the level at which it is resourced and defended. The focus is on interview technique, press release writing and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with communication auditing, stakeholder mapping and reputation measurement in their own organisation.
What delegates leave able to do
- Explain communication auditing to someone who does not do the work, measured against recognised crisis communication protocols
- Put stakeholder mapping on a footing they can defend to a reviewer
- Improve reputation measurement within their own organisation
- Spot where social media strategy is failing before it becomes a finding
What the course covers
- Interview technique
- Press release writing
- Communication auditing
- Stakeholder mapping
- Reputation measurement
- Social media strategy
- Content planning
Who should attend
- corporate affairs managers
- spokespeople and media contacts
- internal communication specialists
- marketing managers
- stakeholder relations officers
