Strategic Sales Management
5 days|Delivered on request
Strategic Sales Management looks at this work from the level at which it is resourced and defended. The focus is on service recovery, voice of the customer programmes and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because customer complaints are logged far more often than they are analysed. Delegates leave able to work confidently with consultative selling, complaint handling and telephone and contact centre skills in their own organisation.
What delegates leave able to do
- Explain consultative selling to someone who does not do the work, measured against the Consumer Protection Act
- Spot where complaint handling is failing before it becomes a finding
- Improve telephone and contact centre skills within their own organisation
- Take ownership of sales forecasting rather than escalating it
What the course covers
- Service recovery
- Voice of the customer programmes
- Consultative selling
- Complaint handling
- Telephone and contact centre skills
- Sales forecasting
- Key account management
Who should attend
- branch managers
- sales managers
- contact centre team leaders
- sales representatives
- key account managers
