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Executive and professional training
305 Glenwood Road, Faerie Glen, Pretoria, South Africa
069 221 6943
info@isptrainings.co.za
Strategic Social Media Strategy
Communications and Public Relations|5 days|Classroom or live online
Strategic Social Media Strategy looks at this work from the level at which it is resourced and defended. The focus is on internal communication, issues management and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with press release writing, speech writing and stakeholder mapping in their own organisation.
What delegates leave able to do
- Spot where press release writing is failing before it becomes a finding, measured against stakeholder mapping methodology
- Make a decision about speech writing without waiting for a specialist
- Put stakeholder mapping on a footing they can defend to a reviewer
- Bring media relations into line with current good practice
What the course covers
- Internal communication
- Issues management
- Press release writing
- Speech writing
- Stakeholder mapping
- Media relations
- Interview technique
Who should attend
- public relations practitioners
- stakeholder relations officers
- spokespeople and media contacts
- marketing managers
- communications managers
Fees
| South Africa | R18 000 |
| Elsewhere in Africa and the Gulf | USD 1 800 |
| Live online | USD 900 |
Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.
Scheduled dates
| 5 to 9 Oct 2026 | Lusaka | USD 1 800 |
| 23 to 27 Nov 2026 | Online | USD 900 |
| 1 to 5 Feb 2027 | Pretoria | R18 000 |
| 8 to 12 Mar 2027 | Lusaka | USD 1 800 |
| 26 to 30 Apr 2027 | Durban | R18 000 |
| 31 May to 4 Jun 2027 | Johannesburg | R18 000 |
| 19 to 23 Jul 2027 | Dubai | USD 1 800 |
| 6 to 10 Sep 2027 | Cape Town | R18 000 |
| 18 to 22 Oct 2027 | Cairo | USD 1 800 |
| 29 Nov to 3 Dec 2027 | Durban | R18 000 |
Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.
How to book
Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.
Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)