Strategic Social Media Strategy
5 days|Delivered on request
Strategic Social Media Strategy looks at this work from the level at which it is resourced and defended. The focus is on internal communication, issues management and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with press release writing, speech writing and stakeholder mapping in their own organisation.
What delegates leave able to do
- Spot where press release writing is failing before it becomes a finding, measured against stakeholder mapping methodology
- Make a decision about speech writing without waiting for a specialist
- Put stakeholder mapping on a footing they can defend to a reviewer
- Bring media relations into line with current good practice
What the course covers
- Internal communication
- Issues management
- Press release writing
- Speech writing
- Stakeholder mapping
- Media relations
- Interview technique
Who should attend
- public relations practitioners
- stakeholder relations officers
- spokespeople and media contacts
- marketing managers
- communications managers
