Strategic Spokesperson Skills

Communications and Public Relations|5 days|Classroom or live online

Strategic Spokesperson Skills looks at this work from the level at which it is resourced and defended. The focus is on stakeholder mapping, brand positioning and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with internal communication, community engagement and interview technique in their own organisation.

What delegates leave able to do

Review internal communication and say plainly whether it is working, measured against established corporate communication practice
Spot where community engagement is failing before it becomes a finding
Improve interview technique within their own organisation
Make a decision about message development without waiting for a specialist

What the course covers

Stakeholder mapping
Brand positioning
Internal communication
Community engagement
Interview technique
Message development
Press release writing

Who should attend

stakeholder relations officers
corporate affairs managers
internal communication specialists
public relations practitioners
communications managers

Fees

South Africa	R18 000
Elsewhere in Africa and the Gulf	USD 1 800
Live online	USD 900

Per delegate, for the full 5 days. Covers tuition, course materials and refreshments. Excludes travel and accommodation. South African courses carry VAT at 15%; on deliveries outside South Africa the VAT position is confirmed on the quotation, because it depends on where your organisation is registered.

Scheduled dates

12 to 16 Oct 2026	Pretoria	R18 000
23 to 27 Nov 2026	Johannesburg	R18 000
4 to 8 Jan 2027	Johannesburg	R18 000
1 to 5 Feb 2027	Cape Town	R18 000
8 to 12 Mar 2027	Accra	USD 1 800
12 to 16 Apr 2027	Durban	R18 000
10 to 14 May 2027	Lusaka	USD 1 800
14 to 18 Jun 2027	Pretoria	R18 000
26 to 30 Jul 2027	Pretoria	R18 000
6 to 10 Sep 2027	Johannesburg	R18 000
4 to 8 Oct 2027	Cape Town	R18 000
15 to 19 Nov 2027	Gaborone	USD 1 800

Dates are the published schedule at the time this page was printed. We also run this programme on request, and in-house for a full team.

How to book

Call 069 221 6943 or email info@isptrainings.co.za with the date and the number of delegates. We reply with a written quotation and an invoice. A registration is not a confirmed booking until we confirm it in writing.

Innovative Special Projects|Monday to Friday, 08:00 to 18:00 (SAST)