Strategic Spokesperson Skills
5 days|Delivered on request
Strategic Spokesperson Skills looks at this work from the level at which it is resourced and defended. The focus is on stakeholder mapping, brand positioning and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with internal communication, community engagement and interview technique in their own organisation.
What delegates leave able to do
- Review internal communication and say plainly whether it is working, measured against established corporate communication practice
- Spot where community engagement is failing before it becomes a finding
- Improve interview technique within their own organisation
- Make a decision about message development without waiting for a specialist
What the course covers
- Stakeholder mapping
- Brand positioning
- Internal communication
- Community engagement
- Interview technique
- Message development
- Press release writing
Who should attend
- stakeholder relations officers
- corporate affairs managers
- internal communication specialists
- public relations practitioners
- communications managers
