Tender Response Writing Reporting and Analytics
3 days|Delivered on request
Tender Response Writing Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through consultative selling and pipeline management and the reporting built on top of them. The reporting layer matters because service recovery is usually the moment that decides whether a customer stays. Delegates leave able to work confidently with customer journey mapping, needs analysis and sales forecasting in their own organisation.
What delegates leave able to do
- Make a decision about customer journey mapping without waiting for a specialist, measured against consultative selling methodology
- Improve needs analysis within their own organisation
- Take ownership of sales forecasting rather than escalating it
- Explain customer retention to someone who does not do the work
What the course covers
- Consultative selling
- Pipeline management
- Customer journey mapping
- Needs analysis
- Sales forecasting
- Customer retention
- Objection handling
Who should attend
- client relationship managers
- branch managers
- key account managers
- contact centre team leaders
