Advanced Investor Relations
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into spokesperson training, campaign planning and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with stakeholder mapping, community engagement and crisis communication in their own organisation.
What delegates leave able to do
- Take ownership of stakeholder mapping rather than escalating it, measured against recognised crisis communication protocols
- Make a decision about community engagement without waiting for a specialist
- Bring crisis communication into line with current good practice
- Review communication auditing and say plainly whether it is working
What the course covers
- Spokesperson training
- Campaign planning
- Stakeholder mapping
- Community engagement
- Crisis communication
- Communication auditing
- Message development
Who should attend
- internal communication specialists
- stakeholder relations officers
- corporate affairs managers
- marketing managers
- communications managers
