Crisis Communication Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into stakeholder mapping, investor communication and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with spokesperson training, issues management and message development in their own organisation.
What delegates leave able to do
- Explain spokesperson training to someone who does not do the work, measured against stakeholder mapping methodology
- Put issues management on a footing they can defend to a reviewer
- Make a decision about message development without waiting for a specialist
- Take ownership of campaign planning rather than escalating it
What the course covers
- Stakeholder mapping
- Investor communication
- Spokesperson training
- Issues management
- Message development
- Campaign planning
- Crisis communication
Who should attend
- executives who face media
- corporate affairs managers
- spokespeople and media contacts
- internal communication specialists
- public relations practitioners
