Digital Transformation in Event Communication
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through media relations and message development as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with spokesperson training, campaign planning and social media strategy in their own organisation.
What delegates leave able to do
- Bring spokesperson training into line with current good practice, measured against stakeholder mapping methodology
- Put campaign planning on a footing they can defend to a reviewer
- Improve social media strategy within their own organisation
- Review stakeholder mapping and say plainly whether it is working
What the course covers
- Media relations
- Message development
- Spokesperson training
- Campaign planning
- Social media strategy
- Stakeholder mapping
- Crisis communication
Who should attend
- spokespeople and media contacts
- internal communication specialists
- stakeholder relations officers
- public relations practitioners
