Strategic Corporate Communication
5 days|Delivered on request
Strategic Corporate Communication looks at this work from the level at which it is resourced and defended. The focus is on community engagement, speech writing and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with campaign planning, communication auditing and crisis communication in their own organisation.
What delegates leave able to do
- Review campaign planning and say plainly whether it is working, measured against recognised crisis communication protocols
- Put communication auditing on a footing they can defend to a reviewer
- Take ownership of crisis communication rather than escalating it
- Spot where spokesperson training is failing before it becomes a finding
What the course covers
- Community engagement
- Speech writing
- Campaign planning
- Communication auditing
- Crisis communication
- Spokesperson training
- Stakeholder mapping
Who should attend
- executives who face media
- stakeholder relations officers
- marketing managers
- internal communication specialists
- spokespeople and media contacts
