Artificial Intelligence in Business Writing
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through communication auditing and spokesperson training as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with media relations, message development and stakeholder mapping in their own organisation.
What delegates leave able to do
- Make a decision about media relations without waiting for a specialist, measured against recognised crisis communication protocols
- Take ownership of message development rather than escalating it
- Review stakeholder mapping and say plainly whether it is working
- Improve community engagement within their own organisation
What the course covers
- Communication auditing
- Spokesperson training
- Media relations
- Message development
- Stakeholder mapping
- Community engagement
- Investor communication
Who should attend
- marketing managers
- stakeholder relations officers
- executives who face media
- public relations practitioners
