Leading Event Communication Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers communication auditing and message development from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with interview technique, media relations and spokesperson training in their own organisation.
What delegates leave able to do
- Spot where interview technique is failing before it becomes a finding, measured against stakeholder mapping methodology
- Take ownership of media relations rather than escalating it
- Review spokesperson training and say plainly whether it is working
- Put brand positioning on a footing they can defend to a reviewer
What the course covers
- Communication auditing
- Message development
- Interview technique
- Media relations
- Spokesperson training
- Brand positioning
- Press release writing
Who should attend
- corporate affairs managers
- communications managers
- executives who face media
- public relations practitioners
- stakeholder relations officers
