Crisis Communication
3 days|Delivered on request
This Crisis Communication programme gives delegates a working command of community engagement and communication auditing, grounded in recognised crisis communication protocols. Organisations invest here because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with interview technique, stakeholder mapping and brand positioning in their own organisation.
What delegates leave able to do
- Make a decision about interview technique without waiting for a specialist, measured against recognised crisis communication protocols
- Improve stakeholder mapping within their own organisation
- Take ownership of brand positioning rather than escalating it
- Bring spokesperson training into line with current good practice
What the course covers
- Community engagement
- Communication auditing
- Interview technique
- Stakeholder mapping
- Brand positioning
- Spokesperson training
- Media relations
Who should attend
- communications managers
- internal communication specialists
- corporate affairs managers
