Press Office Management for Small and Medium Enterprises
3 days|Delivered on request
Press Office Management for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including campaign planning, stakeholder mapping and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with message development, issues management and media relations in their own organisation.
What delegates leave able to do
- Make a decision about message development without waiting for a specialist, measured against recognised crisis communication protocols
- Explain issues management to someone who does not do the work
- Improve media relations within their own organisation
- Bring crisis communication into line with current good practice
What the course covers
- Campaign planning
- Stakeholder mapping
- Message development
- Issues management
- Media relations
- Crisis communication
- Investor communication
Who should attend
- communications managers
- corporate affairs managers
- spokespeople and media contacts
- internal communication specialists
