Reputation Management for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers spokesperson training and social media strategy from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with community engagement, issues management and stakeholder mapping in their own organisation.
What delegates leave able to do
- Review community engagement and say plainly whether it is working, measured against stakeholder mapping methodology
- Take ownership of issues management rather than escalating it
- Make a decision about stakeholder mapping without waiting for a specialist
- Explain campaign planning to someone who does not do the work
What the course covers
- Spokesperson training
- Social media strategy
- Community engagement
- Issues management
- Stakeholder mapping
- Campaign planning
- Investor communication
Who should attend
- public relations practitioners
- internal communication specialists
- corporate affairs managers
- spokespeople and media contacts
- marketing managers
