Presentation Skills Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into media relations, internal communication and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with campaign planning, community engagement and spokesperson training in their own organisation.
What delegates leave able to do
- Spot where campaign planning is failing before it becomes a finding, measured against stakeholder mapping methodology
- Review community engagement and say plainly whether it is working
- Explain spokesperson training to someone who does not do the work
- Take ownership of press release writing rather than escalating it
What the course covers
- Media relations
- Internal communication
- Campaign planning
- Community engagement
- Spokesperson training
- Press release writing
- Interview technique
Who should attend
- spokespeople and media contacts
- corporate affairs managers
- public relations practitioners
- marketing managers
- communications managers
