Press Office Management
3 days|Delivered on request
This Press Office Management programme gives delegates a working command of investor communication and spokesperson training, grounded in stakeholder mapping methodology. Organisations invest here because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with speech writing, press release writing and interview technique in their own organisation.
What delegates leave able to do
- Spot where speech writing is failing before it becomes a finding, measured against stakeholder mapping methodology
- Explain press release writing to someone who does not do the work
- Improve interview technique within their own organisation
- Put social media strategy on a footing they can defend to a reviewer
What the course covers
- Investor communication
- Spokesperson training
- Speech writing
- Press release writing
- Interview technique
- Social media strategy
- Message development
Who should attend
- spokespeople and media contacts
- internal communication specialists
- executives who face media
