Leading Reputation Management Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers media relations and speech writing from the position of someone who must review, approve and answer for the output. Managers carry this because spokespeople are frequently appointed without ever having been trained, and the accountability does not delegate cleanly. Delegates leave able to work confidently with interview technique, investor communication and spokesperson training in their own organisation.
What delegates leave able to do
- Explain interview technique to someone who does not do the work, measured against established corporate communication practice
- Take ownership of investor communication rather than escalating it
- Bring spokesperson training into line with current good practice
- Spot where social media strategy is failing before it becomes a finding
What the course covers
- Media relations
- Speech writing
- Interview technique
- Investor communication
- Spokesperson training
- Social media strategy
- Crisis communication
Who should attend
- corporate affairs managers
- executives who face media
- spokespeople and media contacts
- internal communication specialists
- marketing managers
