Managing Presentation Skills
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers social media strategy and communication auditing from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with brand positioning, spokesperson training and press release writing in their own organisation.
What delegates leave able to do
- Explain brand positioning to someone who does not do the work, measured against stakeholder mapping methodology
- Make a decision about spokesperson training without waiting for a specialist
- Improve press release writing within their own organisation
- Bring speech writing into line with current good practice
What the course covers
- Social media strategy
- Communication auditing
- Brand positioning
- Spokesperson training
- Press release writing
- Speech writing
- Message development
Who should attend
- marketing managers
- executives who face media
- spokespeople and media contacts
- corporate affairs managers
- stakeholder relations officers
