Proposal Writing for Small and Medium Enterprises
3 days|Delivered on request
Proposal Writing for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including customer journey mapping, customer retention and the compliance obligations that come with it. The sector framing is necessary because customer complaints are logged far more often than they are analysed, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with key account management, needs analysis and pipeline management in their own organisation.
What delegates leave able to do
- Bring key account management into line with current good practice, measured against the Consumer Protection Act
- Review needs analysis and say plainly whether it is working
- Take ownership of pipeline management rather than escalating it
- Explain proposal writing to someone who does not do the work
What the course covers
- Customer journey mapping
- Customer retention
- Key account management
- Needs analysis
- Pipeline management
- Proposal writing
- Objection handling
Who should attend
- customer service managers
- client relationship managers
- service desk staff
- sales managers
