Sales Management for Managers
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers proposal writing and customer retention from the position of someone who must review, approve and answer for the output. Managers carry this because service recovery is usually the moment that decides whether a customer stays, and the accountability does not delegate cleanly. Delegates leave able to work confidently with key account management, customer journey mapping and service recovery in their own organisation.
What delegates leave able to do
- Review key account management and say plainly whether it is working, measured against recognised service design practice
- Explain customer journey mapping to someone who does not do the work
- Bring service recovery into line with current good practice
- Improve objection handling within their own organisation
What the course covers
- Proposal writing
- Customer retention
- Key account management
- Customer journey mapping
- Service recovery
- Objection handling
- Needs analysis
Who should attend
- contact centre team leaders
- branch managers
- client relationship managers
- sales managers
- customer service managers
