Proposal Writing Masterclass
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into needs analysis, key account management and the judgement calls that sit outside recognised service design practice. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because sales teams are frequently trained on the product and never on the conversation. Delegates leave able to work confidently with pipeline management, sales forecasting and upselling and cross selling in their own organisation.
What delegates leave able to do
- Spot where pipeline management is failing before it becomes a finding, measured against recognised service design practice
- Improve sales forecasting within their own organisation
- Explain upselling and cross selling to someone who does not do the work
- Make a decision about objection handling without waiting for a specialist
What the course covers
- Needs analysis
- Key account management
- Pipeline management
- Sales forecasting
- Upselling and cross selling
- Objection handling
- Difficult conversations
Who should attend
- sales managers
- contact centre team leaders
- sales representatives
- client relationship managers
- customer service managers
