Event Communication in the Public Sector
3 days|Delivered on request
Event Communication in the Public Sector takes the discipline and works it through the constraints of this operating context, including media relations, reputation measurement and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with campaign planning, interview technique and social media strategy in their own organisation.
What delegates leave able to do
- Make a decision about campaign planning without waiting for a specialist, measured against recognised crisis communication protocols
- Spot where interview technique is failing before it becomes a finding
- Bring social media strategy into line with current good practice
- Review community engagement and say plainly whether it is working
What the course covers
- Media relations
- Reputation measurement
- Campaign planning
- Interview technique
- Social media strategy
- Community engagement
- Communication auditing
Who should attend
- public relations practitioners
- spokespeople and media contacts
- executives who face media
- internal communication specialists
