Strategic Tender Response Writing
5 days|Delivered on request
Strategic Tender Response Writing looks at this work from the level at which it is resourced and defended. The focus is on customer journey mapping, key account management and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because customer complaints are logged far more often than they are analysed. Delegates leave able to work confidently with pipeline management, voice of the customer programmes and consultative selling in their own organisation.
What delegates leave able to do
- Bring pipeline management into line with current good practice, measured against consultative selling methodology
- Take ownership of voice of the customer programmes rather than escalating it
- Make a decision about consultative selling without waiting for a specialist
- Put service standards on a footing they can defend to a reviewer
What the course covers
- Customer journey mapping
- Key account management
- Pipeline management
- Voice of the customer programmes
- Consultative selling
- Service standards
- Objection handling
Who should attend
- sales managers
- contact centre team leaders
- branch managers
- sales representatives
- service desk staff
