Community Relations in the Public Sector
3 days|Delivered on request
Community Relations in the Public Sector takes the discipline and works it through the constraints of this operating context, including press release writing, communication auditing and the compliance obligations that come with it. The sector framing is necessary because an organisation's reputation is now formed faster than its communications function can respond, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with crisis communication, stakeholder mapping and community engagement in their own organisation.
What delegates leave able to do
- Bring crisis communication into line with current good practice, measured against established corporate communication practice
- Make a decision about stakeholder mapping without waiting for a specialist
- Spot where community engagement is failing before it becomes a finding
- Review campaign planning and say plainly whether it is working
What the course covers
- Press release writing
- Communication auditing
- Crisis communication
- Stakeholder mapping
- Community engagement
- Campaign planning
- Media relations
Who should attend
- marketing managers
- stakeholder relations officers
- communications managers
- spokespeople and media contacts
