Strategic Report Writing
5 days|Delivered on request
Strategic Report Writing looks at this work from the level at which it is resourced and defended. The focus is on media relations, message development and how both connect to what the organisation is actually trying to achieve. This matters at the strategic level because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with speech writing, content planning and community engagement in their own organisation.
What delegates leave able to do
- Spot where speech writing is failing before it becomes a finding, measured against established corporate communication practice
- Review content planning and say plainly whether it is working
- Explain community engagement to someone who does not do the work
- Take ownership of crisis communication rather than escalating it
What the course covers
- Media relations
- Message development
- Speech writing
- Content planning
- Community engagement
- Crisis communication
- Press release writing
Who should attend
- internal communication specialists
- corporate affairs managers
- spokespeople and media contacts
- stakeholder relations officers
- executives who face media
