Leading Crisis Communication Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers internal communication and press release writing from the position of someone who must review, approve and answer for the output. Managers carry this because internal communication failures surface later as engagement and retention problems, and the accountability does not delegate cleanly. Delegates leave able to work confidently with spokesperson training, message development and brand positioning in their own organisation.
What delegates leave able to do
- Improve spokesperson training within their own organisation, measured against stakeholder mapping methodology
- Make a decision about message development without waiting for a specialist
- Spot where brand positioning is failing before it becomes a finding
- Bring issues management into line with current good practice
What the course covers
- Internal communication
- Press release writing
- Spokesperson training
- Message development
- Brand positioning
- Issues management
- Social media strategy
Who should attend
- stakeholder relations officers
- communications managers
- spokespeople and media contacts
- public relations practitioners
- corporate affairs managers
