Artificial Intelligence in Community Relations
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through speech writing and spokesperson training as they stand today and where they are heading. The shift is worth understanding because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with community engagement, brand positioning and press release writing in their own organisation.
What delegates leave able to do
- Bring community engagement into line with current good practice, measured against stakeholder mapping methodology
- Put brand positioning on a footing they can defend to a reviewer
- Review press release writing and say plainly whether it is working
- Explain message development to someone who does not do the work
What the course covers
- Speech writing
- Spokesperson training
- Community engagement
- Brand positioning
- Press release writing
- Message development
- Stakeholder mapping
Who should attend
- spokespeople and media contacts
- internal communication specialists
- corporate affairs managers
- public relations practitioners
