Advanced Issues Management
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into reputation measurement, media relations and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with crisis communication, stakeholder mapping and social media strategy in their own organisation.
What delegates leave able to do
- Put crisis communication on a footing they can defend to a reviewer, measured against recognised crisis communication protocols
- Review stakeholder mapping and say plainly whether it is working
- Spot where social media strategy is failing before it becomes a finding
- Make a decision about message development without waiting for a specialist
What the course covers
- Reputation measurement
- Media relations
- Crisis communication
- Stakeholder mapping
- Social media strategy
- Message development
- Brand positioning
Who should attend
- corporate affairs managers
- stakeholder relations officers
- communications managers
- internal communication specialists
- marketing managers
