Stakeholder Engagement for Small and Medium Enterprises
3 days|Delivered on request
Stakeholder Engagement for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including internal communication, issues management and the compliance obligations that come with it. The sector framing is necessary because internal communication failures surface later as engagement and retention problems, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with brand positioning, message development and social media strategy in their own organisation.
What delegates leave able to do
- Make a decision about brand positioning without waiting for a specialist, measured against established corporate communication practice
- Explain message development to someone who does not do the work
- Take ownership of social media strategy rather than escalating it
- Bring reputation measurement into line with current good practice
What the course covers
- Internal communication
- Issues management
- Brand positioning
- Message development
- Social media strategy
- Reputation measurement
- Stakeholder mapping
Who should attend
- spokespeople and media contacts
- internal communication specialists
- communications managers
- executives who face media
