Internal Communication Reporting and Analytics
3 days|Delivered on request
Internal Communication Reporting and Analytics focuses on the measurement layer: what to count, what it means and how to present it. Delegates work through brand positioning and message development and the reporting built on top of them. The reporting layer matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with reputation measurement, social media strategy and stakeholder mapping in their own organisation.
What delegates leave able to do
- Make a decision about reputation measurement without waiting for a specialist, measured against recognised crisis communication protocols
- Spot where social media strategy is failing before it becomes a finding
- Take ownership of stakeholder mapping rather than escalating it
- Review crisis communication and say plainly whether it is working
What the course covers
- Brand positioning
- Message development
- Reputation measurement
- Social media strategy
- Stakeholder mapping
- Crisis communication
- Communication auditing
Who should attend
- corporate affairs managers
- communications managers
- executives who face media
- internal communication specialists
