Advanced Media Relations
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into stakeholder mapping, internal communication and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with speech writing, crisis communication and social media strategy in their own organisation.
What delegates leave able to do
- Improve speech writing within their own organisation, measured against stakeholder mapping methodology
- Bring crisis communication into line with current good practice
- Review social media strategy and say plainly whether it is working
- Explain campaign planning to someone who does not do the work
What the course covers
- Stakeholder mapping
- Internal communication
- Speech writing
- Crisis communication
- Social media strategy
- Campaign planning
- Communication auditing
Who should attend
- public relations practitioners
- stakeholder relations officers
- executives who face media
- marketing managers
- spokespeople and media contacts
