Artificial Intelligence in Report Writing
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through speech writing and internal communication as they stand today and where they are heading. The shift is worth understanding because an organisation's reputation is now formed faster than its communications function can respond. Delegates leave able to work confidently with stakeholder mapping, brand positioning and communication auditing in their own organisation.
What delegates leave able to do
- Bring stakeholder mapping into line with current good practice, measured against stakeholder mapping methodology
- Review brand positioning and say plainly whether it is working
- Spot where communication auditing is failing before it becomes a finding
- Take ownership of social media strategy rather than escalating it
What the course covers
- Speech writing
- Internal communication
- Stakeholder mapping
- Brand positioning
- Communication auditing
- Social media strategy
- Campaign planning
Who should attend
- internal communication specialists
- public relations practitioners
- stakeholder relations officers
- communications managers
