Advanced Presentation Skills
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into crisis communication, message development and the judgement calls that sit outside recognised crisis communication protocols. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with interview technique, reputation measurement and spokesperson training in their own organisation.
What delegates leave able to do
- Improve interview technique within their own organisation, measured against recognised crisis communication protocols
- Take ownership of reputation measurement rather than escalating it
- Explain spokesperson training to someone who does not do the work
- Spot where media relations is failing before it becomes a finding
What the course covers
- Crisis communication
- Message development
- Interview technique
- Reputation measurement
- Spokesperson training
- Media relations
- Social media strategy
Who should attend
- marketing managers
- corporate affairs managers
- executives who face media
- internal communication specialists
- stakeholder relations officers
