Leading Presentation Skills Teams
3 days|Delivered on request
This programme is for the person accountable for the work rather than the person doing it. It covers spokesperson training and interview technique from the position of someone who must review, approve and answer for the output. Managers carry this because an organisation's reputation is now formed faster than its communications function can respond, and the accountability does not delegate cleanly. Delegates leave able to work confidently with issues management, message development and investor communication in their own organisation.
What delegates leave able to do
- Take ownership of issues management rather than escalating it, measured against stakeholder mapping methodology
- Bring message development into line with current good practice
- Improve investor communication within their own organisation
- Review social media strategy and say plainly whether it is working
What the course covers
- Spokesperson training
- Interview technique
- Issues management
- Message development
- Investor communication
- Social media strategy
- Content planning
Who should attend
- spokespeople and media contacts
- marketing managers
- corporate affairs managers
- internal communication specialists
- public relations practitioners
