Digital Transformation in Presentation Skills
3 days|Delivered on request
This programme examines how the practice is shifting, and what delegates should adopt, adapt or ignore. It works through media relations and message development as they stand today and where they are heading. The shift is worth understanding because spokespeople are frequently appointed without ever having been trained. Delegates leave able to work confidently with spokesperson training, interview technique and campaign planning in their own organisation.
What delegates leave able to do
- Take ownership of spokesperson training rather than escalating it, measured against established corporate communication practice
- Improve interview technique within their own organisation
- Make a decision about campaign planning without waiting for a specialist
- Spot where communication auditing is failing before it becomes a finding
What the course covers
- Media relations
- Message development
- Spokesperson training
- Interview technique
- Campaign planning
- Communication auditing
- Social media strategy
Who should attend
- internal communication specialists
- corporate affairs managers
- communications managers
- public relations practitioners
