Reputation Management for Small and Medium Enterprises
3 days|Delivered on request
Reputation Management for Small and Medium Enterprises takes the discipline and works it through the constraints of this operating context, including crisis communication, message development and the compliance obligations that come with it. The sector framing is necessary because spokespeople are frequently appointed without ever having been trained, and generic training rarely survives contact with the local rules. Delegates leave able to work confidently with social media strategy, reputation measurement and content planning in their own organisation.
What delegates leave able to do
- Improve social media strategy within their own organisation, measured against stakeholder mapping methodology
- Put reputation measurement on a footing they can defend to a reviewer
- Spot where content planning is failing before it becomes a finding
- Review interview technique and say plainly whether it is working
What the course covers
- Crisis communication
- Message development
- Social media strategy
- Reputation measurement
- Content planning
- Interview technique
- Brand positioning
Who should attend
- internal communication specialists
- stakeholder relations officers
- public relations practitioners
- corporate affairs managers
