Advanced Press Office Management
5 days|Delivered on request
This advanced programme assumes delegates already work in the field. It goes past the basics into spokesperson training, communication auditing and the judgement calls that sit outside stakeholder mapping methodology. At this level the constraint is rarely knowledge. It is judgement under pressure, which matters because internal communication failures surface later as engagement and retention problems. Delegates leave able to work confidently with issues management, investor communication and campaign planning in their own organisation.
What delegates leave able to do
- Explain issues management to someone who does not do the work, measured against stakeholder mapping methodology
- Improve investor communication within their own organisation
- Take ownership of campaign planning rather than escalating it
- Bring message development into line with current good practice
What the course covers
- Spokesperson training
- Communication auditing
- Issues management
- Investor communication
- Campaign planning
- Message development
- Media relations
Who should attend
- stakeholder relations officers
- executives who face media
- communications managers
- internal communication specialists
- public relations practitioners
